Consumercarts is reader-supported. Learn more
ASUS ROG STRIX LC III 360 ARGB vs Cooler Master MasterLiquid PL240 Flux: Comparison
ASUS ROG STRIX LC III 360 ARGB vs Cooler Master MasterLiquid PL240 Flux: the radiator size difference
Start with radiator size, because it is the widest measured gap between them: ASUS ROG STRIX LC III 360 ARGB 360 mm against Cooler Master MasterLiquid PL240 Flux 240 mm, 33% in favour of ASUS ROG STRIX LC III 360 ARGB. ASUS ROG STRIX LC III 360 ARGB also leads on fan count, 3 on the ASUS ROG STRIX LC III 360 ARGB versus 2 on the Cooler Master MasterLiquid PL240 Flux.
Which should you buy, ASUS ROG STRIX LC III 360 ARGB or Cooler Master MasterLiquid PL240 Flux?
Take the ASUS ROG STRIX LC III 360 ARGB for ASUS ecosystem buyers who want ROG branding and Armoury Crate integration at mainstream pricing. The same goes for flagship-class builds needing roughly 270W of headroom without RYUJIN III's display premium. Avoid it for buyers who want the biggest available ROG display, where the RYUJIN III 360 ARGB Extreme, covered elsewhere on this site, has the 3.5-inch LCD. Take the Cooler Master MasterLiquid PL240 Flux for buyers who prefer sourcing their cooler from an established, broad-portfolio brand. Cooler Master's air cooling reputation extends into this AIO offering. It also earns its place with compact cases needing a 240mm liquid cooling solution. Covers mainstream thermal needs without requiring 360mm clearance. It is the wrong buy for buyers specifically chasing the strongest value-per-dollar in this radiator size. The Arctic Liquid Freezer III 240, covered elsewhere on this site, carries the stronger independent testing reputation at a comparable price point.
Frequently asked questions
Do the ASUS ROG STRIX LC III 360 ARGB and Cooler Master MasterLiquid PL240 Flux differ on noise level?
Yes. Noise Level reads 36 dBA on the ASUS ROG STRIX LC III 360 ARGB versus 32 dBA on the Cooler Master MasterLiquid PL240 Flux.
Is the Cooler Type the same on the ASUS ROG STRIX LC III 360 ARGB and Cooler Master MasterLiquid PL240 Flux?
It is. Both are listed at AIO Liquid, so it is not a reason to pick one over the other.
Specs and benchmarks
Brand
- ASUS ROG STRIX LC III 360 ARGB
- ASUS
- Cooler Master MasterLiquid PL240 Flux
- Cooler Master
Cooler Type
- ASUS ROG STRIX LC III 360 ARGB
- AIO Liquid
- Cooler Master MasterLiquid PL240 Flux
- AIO Liquid
Radiator Size
- ASUS ROG STRIX LC III 360 ARGB
- 360 mmBest
- Cooler Master MasterLiquid PL240 Flux
- 240 mm-33%
Series
- ASUS ROG STRIX LC III 360 ARGB
- ASUS ROG STRIX LC III 360 ARGB
- Cooler Master MasterLiquid PL240 Flux
- Cooler Master MasterLiquid PL240 Flux
Model Number
- ASUS ROG STRIX LC III 360 ARGB
- 90RC00T1-M0AAY0
- Cooler Master MasterLiquid PL240 Flux
- MLY-D24M-A23PZ-R1
Socket Compatibility
- ASUS ROG STRIX LC III 360 ARGB
- AMD AM4/AM5, Intel LGA1851/1700/1200/115X
- Cooler Master MasterLiquid PL240 Flux
- AMD AM4/AM5/TR4, Intel LGA1851/1700/1200/115X/2066/2011-3
Tower Layout
- ASUS ROG STRIX LC III 360 ARGB
- Not Applicable
- Cooler Master MasterLiquid PL240 Flux
- Not Applicable
Fan Count
- ASUS ROG STRIX LC III 360 ARGB
- 3Best
- Cooler Master MasterLiquid PL240 Flux
- 2-33%
Noise Level
- ASUS ROG STRIX LC III 360 ARGB
- 36 dBA
- Cooler Master MasterLiquid PL240 Flux
- 32 dBABest
RGB Lighting
- ASUS ROG STRIX LC III 360 ARGB
- Yes
- Cooler Master MasterLiquid PL240 Flux
- Yes
Radiator Thickness
- ASUS ROG STRIX LC III 360 ARGB
- 27 mm
- Cooler Master MasterLiquid PL240 Flux
- 27.2 mm
Zero RPM Mode
- ASUS ROG STRIX LC III 360 ARGB
- Yes
- Cooler Master MasterLiquid PL240 Flux
- Yes
Fan Size
- ASUS ROG STRIX LC III 360 ARGB
- 120 mm
- Cooler Master MasterLiquid PL240 Flux
- 120 mm
Max Speed
- ASUS ROG STRIX LC III 360 ARGB
- 2200 RPM-4%
- Cooler Master MasterLiquid PL240 Flux
- 2300 RPMBest
Airflow
- ASUS ROG STRIX LC III 360 ARGB
- 70.38 CFM-3%
- Cooler Master MasterLiquid PL240 Flux
- 72.37 CFMBest
Static Pressure
- ASUS ROG STRIX LC III 360 ARGB
- 3.92 mmH2O
- Cooler Master MasterLiquid PL240 Flux
- 2.96 mmH2O-24%
PWM Control
- ASUS ROG STRIX LC III 360 ARGB
- Yes
- Cooler Master MasterLiquid PL240 Flux
- Yes
Lighting
- ASUS ROG STRIX LC III 360 ARGB
- ARGB
- Cooler Master MasterLiquid PL240 Flux
- ARGB
Warranty
- ASUS ROG STRIX LC III 360 ARGB
- 6 yearsBest
- Cooler Master MasterLiquid PL240 Flux
- 5 years-17%
Pump
- ASUS ROG STRIX LC III 360 ARGB
- Asetek 7th Gen V2
- Cooler Master MasterLiquid PL240 Flux
- PWM
Which one should you pick?
Choose ASUS ROG STRIX LC III 360 ARGB if you want the higher radiator size (360 mm vs 240 mm), the higher fan count (3 vs 2) and the higher static pressure (3.92 mmH2O vs 2.96 mmH2O).
Choose Cooler Master MasterLiquid PL240 Flux if you want the lower noise level (32 dBA vs 36 dBA), the higher max speed (2300 RPM vs 2200 RPM) and the higher airflow (72.37 CFM vs 70.38 CFM).
Price comparison
| Retailer | ASUS ROG STRIX LC III 360 ARGB | Cooler Master MasterLiquid PL240 Flux |
|---|---|---|
| Amazon | View on Amazon | View on Amazon |
| Newegg | View on Newegg | View on Newegg |
Disclaimer: The price and specification of the given product may differ from the actual product. Please confirm on the retailer's website before buying.
Verdict
ASUS ROG STRIX LC III 360 ARGB
8.1 / 10 Expert Rating
A sensible mainstream entry point into ASUS's ROG cooling ecosystem for buyers who don't need the RYUJIN III's flagship display.